Stunt Double Industries: The Blog

Our Work on Perfecto Brand Hits GQ

2011-08-05T09:15:00.000-07:00

From Sean Hotchkiss at GQ:

"Schott NYC's kick-ass Perfecto Brand launched its e-commerce site last week. The hub will operate as a separate entity from the Schott NYC and will feature seasonal lookbooks like the one shot for fall."

They go on to talk about Schott's heritage and how awesome it is that they celebrate the fact that they're "An American Original Since 1913".

Insert smug smile and borderline pretentions & self serving "Yep" here.

Read more of GQ's article on Perfecto Brand, as well as an interview with fashion designer, Greg Chapman, here. And check out the full site, including the look book we made for Perfecto here.

Alternate Title Sequence Contest for X-Men: First Class

2011-04-08T14:56:00.000-07:00

Inspired by classic Sixties movie titles and prompted by a design contest, we've built a 1960s style title sequence for the upcoming X-Men: First Class film. This video has made quite the stir on the internet, being featured on Comics Alliance, the largest comic industry site on the internet, i09, Yahoo, internet watering hole, The Daily What, and prompted intrest from everyone from San Diego radio stations to the offices of the BBC. As of this writing the video has been played over 175,000 times. That is six times the population of Greenland.

Set during the midst of the Cuba Missile Crisis, X-Men: First Class tells the story of the first team coming together, before they would become the heroes and villains we know from the original X-Men Trilogy. This sequence was designed to give a very brief primer on the time period, the setting, as well as show the relationships of the characters in this film, as they are very different from the previous movies and audiences shouldn't be confused as to why Professor X and Magneto, enemies in the original trilogy, are the best of friends in this prequel.

And yes, that music is a very melancholic rendition of the 90s cartoon theme song.

SOCIAL MEDIA SAVVY 4 2011

2011-01-07T09:45:00.002-08:00

In Seth Godin's words: “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”

In surveying trending topics, predictions, and social media resolutions for 2011, for which there is an endless amount of thought-provoking words in recent days, it's clear that brands have to think about their goals, of course ... but the individual, the planet and their corporate reputation are far more important.

It's a tough balancing act, but with consumers more social media weary than ever, authenticity and multitasking are key. With that in mind, here’s some thoughts from the frontlines of brands and social marketing.

• Manage expectations: Social media will remain hard for companies to execute because it goes against what business is. Social networks are about individual connections, and companies were created to detach the "business" from individuals.

• Random Acts of Kindness: Create an echo-chamber of engagement: “Consumers' cravings for realness, for the human touch, ensure that everything from brands randomly picking up the tab to sending a surprise gift will be one of the most effective ways to connect with (potential) customers in 2011.”

• Shopping On-line: With a billion consumers now online can exercise their collective buying power. The old 'club' format (think: Costco) has been given a new lease on life online, where niche communities thrive and brands are able to shift excess inventory quickly.”

• Think Eco: Green consumption' and ‘eco-superior’ products on the rise, but it's now ASS-U-ME-D. Eco cannot be a brand position unless its real.

• Resist being a narcissist: Constant tweeting and online posting about self is as offensive as its real-world counterpart, for brands and people.

• Find your audience: Commerce happens in communities of interest — not social networks.

• Small is good: The "right sizing" of the internet means great content will be hyper-personalized and real-time engagement will thrive in communities of interest (this trumps quantity of impressions delivered in one humungous "social network").

The Focus Group - Is it Dead Yet?

2010-11-27T13:51:00.000-08:00

If a half-century of focus groups has taught us anything, it is this: People can’t tell you what they want or what they would do with any accuracy. It’s nearly impossible to get people to tell you the truth in a traditional focus group. Instead the individuals try to fit in within the artificial social setting, here they tell you what they believe you or the group wants to hear—not what they actually think or feel. They read what the others in the room find acceptable—but, rarely provide their deep-down true emotional reactions/insight that will drive their behavior.

A simple example would be a focus group we were involved with several years ago involving a large hospital in the NE. During the data gathering process we asked people a simple question: If you were alone and suffering severe chest pains, would you call “911” for an ambulance? This would seem to be a no-brainer. An unsurprising 91% answered YES.

But, something strange happened when we cross-referenced the statistical data from the same hospital. We found that when actual chest-pain sufferers faced possible death and a choice between calling for aid in the form of a rapid response by trained medical personnel, or a slower response from untrained and emotionally-upset family members and friends, which way did an overwhelming majority of actual chest-pain sufferers intuitively choose? They went for the panicky, untrained, friend’s and- family option, hands down. The true percentage of those who called 911 was only 23%.

This seems incredibly “illogical” – not to mention stupid – unless you understand how people actually make apparently unique decisions. In this case, our role as social primates trumped medical “logic.” Our subjects wanted medical care, but they intuitively needed the reassuring presence of people with whom they shared a close personal bond — even if it meant that actual medical care was delayed.

Time and time again, large corporations follow focus group results to the letter and what does it get them – New Coke, The Pontiac Aztek, as well as, The Gap and Tropicana Orange Juice brand change flubs. My years of experience with these corporate types tells me they treat focus group data as the final word for several reasons – They don’t have to make a decision. They can better argue a point in a committee like setting with backup data. And worse yet - in the event of failure they can point to the focus group as the scapegoat.

Since large companies will always search for answers shouldn’t social media be seen as a much more decisive tool to replace focus groups? What if Tropicana listened to the chatter in blogs, a costly packaging fiasco could have been avoided. It can’t be denied that the Tropicana design architect, Peter Arnell has great insight. However, in the end the consumer did not think like the designer’s own indoor focus group survey. There’s no denyning that indoor surveys reveal important dimensions of customers’ attitude, However, we must reevaluate thier use as well as create better ways to utilize more “organic”“ social media surveys in terms of applicability and acceptability of ideas to a larger audience.

With social media, if someone is taking it upon themselves to offer an opinion, it is likely this opinion is on something they know, rather than just offering an opinion in exchange for a slice of cake, fifty bucks and a warm room. However, less specific questions mean that it can be difficult to amalgamate and benchmark responses. As opposed to “Social Media” Sample groups are larger, more educated about the product or service and brake barriers geographically. For example a participant could be sitting in the remotest area of the village and participate in a discussion about the product or service in REAL TIME.

Get Some Old School!

2010-11-10T13:43:00.000-08:00

http://stuntdoubleindustries.com/

PRODUCT QUALITY IS IMPORTANT, BUT BRANDS ARE NOT BUILT BY QUALITY ALONE.

2010-08-25T07:37:00.000-07:00

The MINDSHARE of the consumer is inhabited by brands with stories to tell. Not to be viewed as merely a product or service, a brand is meant to be differentiated and humanized. A brand is a promise---a promise of satisfaction, a promise of happiness. What separates one brand from another is the unique story associated with it, and the fantasy fulfillment resultantly conferred upon the consumer. A brand is merely an “empty vessel” into which people pour their emotional responses and expectations.

A brand---a good brand---is the complete and ultimate embodiment of the consumer’s desires.

“Porsche is inextricably linked with the concept of taking control.” -Dr.Ing.h.c.F.Porsche AG

“...superior athletic ability speaks to everyone’s belief in some primordial capacity for a kind of true greatness that has been obscured over time by expediency, disappointment and the general clutter of contemporary life.” -Nike

“Our role at the Coca-Cola Company is to perpetuate and develop a specialness about the brand, which takes the product above and beyond what is actually in the bottle itself. And so our purpose in life...is to be able to reach the consumer everywhere.” -Coca-Cola USA

The best brands of all time have been able to view themselves as more than a mere bauble or service---but as the synonymous code-word for the consumer’s psychological and human desire. Looking at the top five workwear brands LEVI’S®, LEE®, WRANGLER®, CARHARTT®, DICKIES® to a varying degree, all embody the ultimate in a fantasy of elite caliber that may, or may not be true. It does not matter. Words are the key to brand building. Reality, of course, rests in a visual world of shapes, colors, textures, and dimensions. But reality has no meaning without the context provided by the human mind. The mind gives meaning to visual reality by using words. Only when the mind thinks that an object is large or small, beautiful or ugly, dark or light, does that meaning arise.

It is the fundamental purpose of BRAND-BUILDING to define a unique meaning, and resultantly, manufacture relevance and necessity to the consumer. Prestige, more-so, is exuded, not proclaimed. The truly great prestige product does not declare how great it is, it permits the consumer to promote how great it is. The truly great brand knows this, and develops its IMAGE and CONSUMER MINDSHARE on all levels to substantiate the intended expectation.

So you can forget about the laundry list of wonderful attributes your product has. You can’t possibly associate them all with your brand name in a human mind. To get into the consumer’s mind you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.

NO MORE TIME FOR MOVADO

2010-06-28T19:40:00.000-07:00

Movado is shuttering its retail division and closing its branded U.S. retail boutiques by the end of this month.
While the once- great Swiss brand will retain its New York store, along with 31 outlet stores, the company plans to regroup and focus on selling watches through third parties, including wholesale partners and independent retailers.

Its branded retail stores were opened twelve years ago to sell watches, clocks, pens, fine jewelry, leather goods, and accessories. Closing them will take a $30 million bite out of Movado's revenue, but the division was losing around $10 million annually.

At the same time, Movado announced that it had hired Joe Faranda to become SVP of Consumer Insights and Strategic Planning. Faranda was most recently CMO for International Flavors and Fragrances in New York, and before that he was with Avon Products.

Some market analysts think Movado, which was founded in 1881, will continue to struggle.
Now in the midst of dozens of competing, often better positioned brands, Movado is faced with what to do with a brand that's too expensive to have mass appeal, not prestigious enough for the high end product and for the most part the brand does not mean anything to compete. If they had any consumer insight they might build a Movado sub-line that fits emerging consumer design sensibilities and demand instead of paying thru the nose for meaningless celebrity endorsements.

While better watchmakers starting to see some light, one has to wonder if Movado's time has run out.

The Schott Perfecto makes the cover of SPIN Magazine!

2010-05-28T09:01:00.000-07:00

VOLVO Going Chinese!

2010-03-30T06:55:00.000-07:00

The venerable Volvo brand, known for reliability and safety, was sold yesterday by Ford to The Zhejiang Geely Holding Group. Based in Hangzhou, and its majority-owned automotive subsidiary, Geely Automobile Holdings, is ranked #12 in overall production. Geely autos has made significant inroads manufacturing subcompacts and less expensive compacts – and now, it joins the big boys at the top.

The company is tightly controlled by founder, Li Shufu, a farmer’s son, who leveraged a motorcycle parts business into the successful and fast-growing company it is today. At the press conference Sunday in Goteborg, Sweden, Li said, “I want to emphasize that Volvo is Volvo and Geely is Geely — Volvo will be run by Volvo management. We are determined to preserve the distinct identity of the Volvo brand."

Geely has been in the running to purchase Volvo since fall 2009, but issues of financing and trade secrets had to be overcome. In addition, there was resistance from Swedish labor and political influencers to the deal. The near devastation of the Saab brand in 2009, helped grease the skids for the Chinese deal to happen.

The challenge remains for Geely Auto to produce up-scale cars for the masses at affordable prices. The average car price in China is $17,000 (J.D. Power & Associates). The Volvo brand will be a luxury item in the Chinese car market that forecasts a jump in purchases from 300,000 in 2009 to 650,000 by 2015.

Maud Olofsson, Swedish deputy prime minister summed it up thus: “The future road for Volvo Cars is now defined. Regardless of who owns Volvo Cars, its brand will still be Swedish."

A brand with a distinct DNA such as Volvo, questions comes to mind - What makes a brand a brand and how will such real and perceived cultural differences and objectives - affect the outward perception of the brand? More on this when, I have some more time.

Selling American Pride

2010-03-23T12:35:00.000-07:00

MADE IN THE USA was once a highly valued assurance, an authentication, a symbol of high quality materials, careful workmanship, union made solidarity and national pride. Today, the product retail riddle is complicated by lofty idealism's vs practicalities: should the bottom line outweigh the “savings” resultant of sweatshop/ neo-slave labor, questionable environmental standards, American job loses, compromises of quality controls, lessening trend-reactive mobilities, requisite brand P/R damages. For many US consumers, raised amidst predominately good times + middle class luxuries, the reason to read tags is often not to look for the MADE IN THE USA assurance, so much as to glean BRAND APPEAL, PRICE, TECHNOLOGIES, STYLING, COMFORT. Where a product is cut+sewn is an afterthought.

Consumers blame retailers for not providing credible selections of quality US-made products...Retailers plead that consumers are swayed mostly by price anyway, and that the manufacturers should solve this price riddle by any means necessary (whether in the US or elsewhere) Manufacturers fault retailers for driving production offshore by not being sensitive to the holistic values provided by costlier US-made products. The frank reality is that there was a time when the value of MADE IN USA plainly atrophied: FORD® PINTOS, DISCO INFERNOS, SANSABELT® LEISURE SUITS, WATERGATE POLITICS signaled a cultural shift wherein Americans became cynical of America. Designer clothes were Italian, Luxury cars were German, quality electronics were Japanese and gourmet food was French. The MADE IN USA stamp became meaningless, perhaps even laughable.

So the question still lingers:

COULD ANYONE CARE ABOUT MADE IN THE USA? According to research conducted by Intersearch, NEARLY HALF OF ALL RESPONDENTS SAY IT IS VERY IMPORTANT TO THEM TO BUY PRODUCTS MADE IN THE USA when making major purchases like autos+appliances. OF THE FEMALES POLLED, 46.8% FOUND THE DISTINCTION TO BE IMPORTANT, of the MALES 44.4% ANSWERED LIKEWISE. But viewed in terms of age demographics, one wonders if newer generations are as compelled to care: of the 18-to-34 YEAR OLD SECTOR ONLY 32.2% FELT THE DISTINCTION WAS VERY IMPORTANT, WHILE 29% SAID IT WAS SOMEWHAT IMPORTANT. CONVERSELY, OF THE RESPONDENTS OVER THE AGE OF 65, 63.1% FELT IT WAS VERY IMPORTANT. Further, ONLY 44.8% OF AFFLUENTS ($50K+ ANNUAL INCOME) FELT THE DISTINCTION WAS IMPORTANT, WHILE 49.1% OF WORKING CLASS (-$35K) RESPONDENTS VALUED THE ASSURANCE.

Todayʼs privileged youth seem the most apathetic to the MADE IN THE USA appeal, perhaps affluence+privilege itself seems to lessen the imperative for such values, while older working class Americans lament “those good old days” of American “can-do”-ism. Yet, the implication that mass consumers could care about this ideal, and the reality that the top-selling brands rarely fulfill such ideals leads us to conclude that EDUCATION INITIATIVES addressing the cause of MADE IN THE USA is required.

Do consumers really understand the severity of the issue (on par with Rain Forest Depletion or Whale Endangerment)? Can consumers be relied upon to put their money where their mouths are? Can American workmanship attain the level of quality to mean something again? Can consumers believe in such ideals again? And can a brand fulfill the lifestyle mission of fashion branding while assuaging the spiritual pride ideals of MADE IN USA, yet resolve the pricing realities of the marketplace?

Lady Gaga hopes to eliminate Polaroid's 30 second wait... but, will it help?

2010-03-19T10:47:00.000-07:00

When it was reported last month that Lady Gaga had signed a deal with Polaroid, we had to wonder what the hell was going on. After all, why would one of the hottest young performers connect herself with an irrelevant brand whose product offering is forever lost in the digital age? Now we know!

Lady Gaga has agreed to become Polaroid's "creative director" and lend her name to a line of products in exchange for a piece of the action - above and beyond the 8% royalty payment.

Polaroid is bidding to revive its brand by associating it with digital photography and today's youth. Clearly that's why Polaroid hitched a ride with the Lady Gaga phenomenon. The company believes its Lady Gaga line of products "could account for as much as 30 percent of its business."

Now the real question is - After floundering for the last ten years with too many missteps - will Polaroid, finally be able to roll out product in a timely manner that is relevant to the ever fickle target consumer or will this just delay the death-throes of another great and iconic brand as well as chock up another casualty of the digital age.

Domino's gets more Dough!

2010-03-04T09:25:00.001-08:00

Domino’s might be in the business of delivering pizzas, but it has also been taking home the bacon recently. The pizza giant boasted its most lucrative fourth-quarter earnings – producing twice as many sales, better margins, and lower interest expenses.

With tough competition from Pizza Hut and Papa John’s, how did Domino’s pull off such a feat? Was it by offering more lunch options such as pasta, sandwiches, and salads? Or was it the brand’s decision to pump money into its advertising? Both could account for the surge on some level, but there’s another factor to consider: Domino’s admitting that their pizza was bad.

While various additions and subtractions to the Domino’s menu have helped revamp the former pizza-only company, its “new pizza” campaign has given the brand a whole new life. Even top Domino’s executives have pointed to its new dough for the increase in, well, dough.

“This positive momentum has continued thus far in 2010, as sales and traffic have increased significantly since the launch of our new core pizza,” said Chief Executive David A. Brandon.

Customers who complained about the brand’s sauce, crust, and overall “bad” taste were all surprised to witness Domino’s actually listen and make changes. Television sets across the nation have been beaming with Domino’s Pizza commercials showcasing the new garlic crust, fresh toppings, hand-tossed dough, and an overall mea culpa tone.

Domino’s Pizza’s candidness has (so far) earned it both the respect and cash of customers. Its all-ears business approach certainly has competitors listening to the brand’s new tune.

Another web casualty - The Death of the Yearbook!

2010-02-23T08:12:00.000-08:00

Social networking websites are eliminating the once popular appeal of college yearbooks reports the AP. Though it is difficult to assess just what this change means – if anything – to students and professors in terms of their relationships, the demise of the college yearbook underscores the declining presence of print publications in our lives.

The Columbia Scholastic Press Association's executive director, Edmund Sullivan, says that students have been steadily losing interest in yearbooks for years, thanks – not surprisingly – to sites like Facebook and Myspace. "The Internet has blown down the four walls of a campus in a traditional sense. And it has blown off the covers on the yearbook," he said.

In fact, the University of Virginia is forgoing its yearbook – for the first time since 1887. Publishers explained that there just isn't enough money or appreciation in an age where students can instantaneously publish photos online for free.

High school yearbooks, interestingly, aren’t experiencing the same level of flagging popularity. "At a high school, you're required to be within the four walls of an institution, and in college you're not," said Vicky Wolfe, who served as "Corks and Curls" editor in 1994. The experience shared by high school students is much different that those shared by college students.

This point, however, may have an important branding lesson in it for both print and online publications. After all, high school students are just as obsessed with technology – if not more so – than college students. So what is it about the high school experience that makes people more prone to wanting an official, traditional yearbook? And how can publishing and tech brands capitalize on this phenomenon?

But those brands should act fast if they want to appeal to college students. Purdue, Old Dominion, and Mississippi State have also scrapped their yearbooks in favor of social networking and picture sharing sites. But not all hope is lost. Mary Jane, a junior at Virginia Wesleyan College, explains: "I grew up with yearbooks, and it was a big part of my childhood. Who's to say that Facebook is going to be around in 20 years?" Yeah, right.

Schott Bros on front cover of Esquire this month!

2010-02-18T10:24:00.001-08:00

Schott Bros on front cover of Interview with Jay Z this month!

2010-02-18T10:18:00.000-08:00

Skype Joins Forces with the Evil Empire!

2010-02-18T05:41:00.000-08:00

Does this mean the end of Skype's free phone service? Why is Verizon handing its users something they’d never expect – Skype! Is it just another one of those catch-filled ploys to get people to switch over or buy a phone?

Skype, the formerly Swedish-based company that was founded in 2003, is a computer software application that enables users to make phone calls over the Internet. The application is free just as long as users call computer-to-computer – however, if one were to call a cell phone or landline, there would be varying, yet still reasonable, fees. eBay purchased the booming startup in 2005 for $2.6 billion, and has propelled its user-ship to over 520 million worldwide.

Although, Skype service has been offered free on the IPhone for over a year using wifi. Starting in March 2010, Verizon will offer Skype as a perk in nine of their 3G smartphones – including the Blackberry Storm 9530, Storm2 9550, Curve 8330, Curve 8530, 8830 World Edition and Tour 9630, as well as the Motorola Droid, HTC Droid Eris and Motorola Devour, and others down the line.

The partnership will hand Verizon customers “unlimited Skype-to-Skype voice calls to any Skype user; call international phone numbers at Skype Out calling rates; send and receive instant messages to other Skype users; and stay continuously connected and clued into friends’ online presence.” It may seem strange that Verizon would join forces with the type of service that could spell the end for telephone service as we know it, However, Verizon is very slippery – and Skype simply represents another company switching to the dark side.

Branding Before Packaging!

2010-02-16T14:14:00.000-08:00

It’s disquieting when companies seek new or revitalized package design solutions for their products when they aren’t taking a serious look at their overall branding efforts. Packaging, when properly developed, refers back to the brand. But if that brand has lost its relevance or has never established clear differentiation -- if it needs to reconnect with consumers or has become a commodity -- simply refreshing packaging will not lead to desired results.

For brands to be truly resonant, new thinking must permeate the entire company from top to bottom. Today’s successful brands must:

• Be disruptive and creative. OXO has redesigned the most mundane of objects like the measuring cup and vegetable peeler in a whole new way to make it easier for everyone, especially aging and handicapped people, to easily execute household chores, creating strong brand adherents.

• Generate excitement. The master at this, Apple, has built buzz about the imminent launch of its new, long-awaited multimedia tablet device… ambitiously stating the company is going to carve out a new product category—yet again!

• Entertain. Unilever’s Axe brand of grooming products ingeniously aims at a young men’s market by focusing on building a brand that ensures positive experiences between them and young females in a modern version of the Dating Game.

• Engage. Crayola continues to engage even today’s high tech kids. By moving away from its former branding as an art supply company to a provider of childhood creativity, the brand remains vibrant and relevant.

Brands that do not meet the expectations of today’s consumer are being summarily dismissed. Brands must be fluid and dynamic. Since the consumer is rapidly changing, as well as consumer culture, the research suggests that marketers need to stay on top of their brands, constantly adapting in a proactive manner, rather than reacting when their brands start losing relevance.

Harvard Business School professor Clayton Christensen coined the phrase “disruptive technology”. Disrupters think of a better way to offer simpler, better performing or problem-solving products -- and product packaging -- for consumers. They create excitement in the process. Excitement leads to buzz. Buzz leads to customer engagement.

People are attracted to the brands that deliver creativity, excitement, or entertainment value; an invitation to engage or a promise to help simplify their complicated lives. That’s why some brands -- but fewer and fewer these days -- command so much attention in the marketplace.

But here’s an important point: brands can’t simply launch one exciting concept and then sit back. They have to continue to create excitement. If that sounds tough—not every company can be like Apple right?—it may not be as hard as it sounds. Creativity and innovation feeds on itself and brands can borrow a page from companies that are far smaller than Apple or Google.

Think of smaller companies that have strong brand adherents. They’ve consistently delivered due to the ongoing energy they create:

• Method cleaning products. Strong point of view: “A Cleaner Clean”. Unconventional, see-through packaging; very unlikethe rest of the cleaning category. The inferred message: we have nothing to hide. The Method brand is about: “efficacy, safety, environment, design, fragrance”. Result: consumers are turning to Method in increasing numbers.

• Stonyfield Farm yogurt. “Cause” branding a commodity like yogurt took it from limited natural store distribution to a mainstream player. The message: “Health for you. Health for the planet”. The brand represents unflagging commitment, passion and vision to ideals consumers can trust and believe in. And how about the packaging? The iconic cow and Stonyfield Farm banner with the word “Organic” beneath it are highly recognizable— to its many brand loyalists.

Bottom line: new vision and approaches can add significantly more value to brands over their competitors. The brands I’ve cited could easily have become commodities but they didn’t fall into the ho-hum, business-as-usual brand management trap. They chose to brand with more creativity and energy than the norm. They stuck to their vision, while changing with their customers to remain relevant, continuing to generate positive energy. They’ve been richly rewarded by consumers, as a result.

If your brand is less than exciting, reposition, re-brand and then repackage. Deliver positive energy and relevance to consumers and they’ll not only become loyal, they’ll engage their communities to become loyal, too. Become one of the all-too-few brands that matter.

Subaru gone to the Dogs!

2010-02-16T13:56:00.000-08:00

More than 77 million dogs are owned by people in over 45 million households in the US. A statistic advertisers like Subaru have noticed. In fact, half of Subaru drivers own a pet.

That's why the car company's latest ad campaign focuses squarely on not just the owners, but their dogs – who are shown "driving" the Subaru Forester in an ad that carries the tagline "Dog tested. Dog approved." The ads started running this past weekend.

Subaru has gone a step further by partnering with the ASPCA (American Society for the Prevention of Cruelty to Animals). At "Share the Love," a recent Subaru sales event during which new car buyers could choose to donate $250 to one of five charities, the ASPCA was the top choice.

Subaru began an integrated marketing strategy two years ago that includes arranging for media placements and sponsorships. The car company has worked deals with Animal Planet shows "Groomer Has It" and "Dogs 101," and will be advertising during National Geographic's "Dog Whisperer" marathon on February 15 and "The Westminster Dog Show" on the USA cable network on February 15 and 16.

As for the ads themselves, Kevin Mayer, Subaru's director of marketing communications, thought animal actors Olive and Zelda were impressive. "The dogs were such good stunt dogs and did a lot of the facial expressions just naturally," he says. Rumor has it that, instead of union scale, they're willing to work for food.

Hello World

2009-10-30T14:07:00.001-07:00

Photo via oskay

10 "Hello World"
20 Print
30 Goto 10

Contact An Operative

2001-01-01T13:01:00.000-08:00

Via Telephone: 1.917.450.5212

Via Email: Anthony@StuntDouble.

Via Secret Decoder Ring: (Set to B2) 12-11-2-8-25-14-11-18-16-23-12-23-21-3-25.

Via Smoke Signal: A Whole Bunch of Puffs, Then No Puffs for a Bit, Then Some More Puffs, Then Intermittent Puffing. Repeat Steps 2-4 as Desired.

Via Fax: Acquire Time Machine. Travel Back to When Fax Machines were Socially Relevant. Realize Email is Better, Return to Present and Just Email Us.

So What Do We Do At Stunt Double Industries?

2001-01-01T13:00:00.000-08:00

We specialize in brands as they pertain to American culture.
We help American brands find their DNA.
We help developing brands target American consumers.
We show brands how they fit into current trends and not the other way around.
We believe smart planning greatly reduces risk.
We believe if you don't take risks, you won't crash, but you'll always follow.

Our goal is to help a client look good by acting as their STUNT DOUBLE.